WV - The West
Virginia Department of Agriculture (WVDA) announced Commissioner of
Agriculture Kent Leonhardt signed a trademark license agreement with the
Homegrown by Heroes (HBH) brand. Commissioner Leonhardt jointly signed the
agreement with Michael O'Gorman, executive director for The Farmer Veteran
Coalition Inc., during the West Virginia Veterans and Warriors to Agriculture
stakeholder meeting held at this year's State Fair of West Virginia.
with this brand our veterans can sell their product in any market within the
United States. This agreement gives West Virginia vets a competitive edge
they did not have before," stated Commissioner Leonhardt. "Our
mission has always been to help open new markets to our producers, especially
HBH is the
official farmer/veteran branding program of America. The HBH logo serves to
inform consumers products donning the logo were produced by military
veterans. The program is available to farmers, ranchers, fishermen and
value-added producers of all branches and eras of military service.
the mission of the WVDA is to help our producers bring their products to
market. A portion of the marketing initiative is assisting producers with
branding and positive positioning to the final consumer. The HBH brand is a
great tool our veterans can use to catch a buyer's eye," stated
Agriculture Business Development Director Cassey Bowden.
veterans who wish to utilize the HBH brand can complete an application
through the West Virginia Department of Agriculture by calling 304-357-5121,
visiting www.wvda.org or through The Farmer Veterans Coalition.